Editorial disclaimer

1. Scope and responsibility

This policy applies to the Yarrow website and editorial contact service operated from 14 Elmwood Drive, Birmingham, B29 4AA, United Kingdom. It explains what information may be collected, why it is used and how readers can exercise their rights. Yarrow is an information publisher and does not provide clinical care. Questions about this policy may be sent to the postal address or raised through the contact page.

2. Information collected

Browsing normally creates technical records such as an IP address, browser type, approximate region and pages requested. If a reader contacts Yarrow, we may receive their name, email address, telephone number and the contents of their message. We do not ask readers to submit health records, diagnoses or medication details. Please avoid including sensitive information in a general enquiry.

3. Lawful basis

We use information needed to respond to an enquiry under legitimate interests or steps requested by the person contacting us. Where optional analytics cookies are enabled, processing is based on consent. We may retain records where necessary to comply with a legal obligation or establish, exercise or defend a legal claim. We do not sell personal information.

4. Retention

General contact correspondence is normally retained for 24 months after the last meaningful exchange, then securely deleted or anonymised. Technical security logs may be retained for up to 90 days. Consent records for cookies may be retained for 12 months so that a preference is respected. Longer retention is limited to accounting, legal or dispute records where a defined obligation requires it.

5. Service providers

Yarrow may use hosting, security, email delivery and analytics providers acting under written instructions. Providers receive only the information needed for their service and are expected to apply confidentiality and security controls. We may disclose information where required by UK law, a court or a competent regulator. We do not use personal data to make decisions with legal or similarly significant effects.

6. Cookies

Essential session cookies support basic site operation and normally expire when the browser session ends. The cookie-choice record named cookieChoice may remain for 12 months. If analytics are enabled, an analytics identifier may be retained for up to 13 months and is used in aggregated reporting. The cookies page explains categories, purposes and how browser settings can be used to manage them.

7. International transfers

Some technology providers may process limited information outside the UK. Where this occurs, Yarrow relies on an adequacy decision, the UK International Data Transfer Agreement, the UK Addendum to standard contractual clauses or another lawful safeguard. Readers may ask for more information about the relevant safeguard by writing to the address above. We assess providers before use and review material changes.

8. Security

Access to enquiry information is limited to people who need it for editorial administration. We use access controls, current software, encrypted connections and routine deletion. No online transmission can be guaranteed to be completely secure, so readers should not include unnecessary confidential details. Suspected incidents are assessed and reported where UK law requires notification.

9. Your rights

Subject to legal exceptions, UK residents may request access, correction, deletion, restriction, portability or objection to particular processing. Consent may be withdrawn at any time without affecting earlier lawful processing. To exercise a right, write to Yarrow at 14 Elmwood Drive, Birmingham, B29 4AA, United Kingdom, describing the request and the contact details used. We may ask for proportionate identity confirmation.

10. Complaints

We aim to resolve privacy concerns directly within 30 days where possible. If a reader remains dissatisfied, they may contact the Information Commissioner’s Office through its official UK channels. A complaint can be made without losing any other legal rights. We ask that the individual first gives Yarrow a fair opportunity to investigate the issue and explain the outcome.

11. Children and sensitive information

The site is intended for adults and general readers. We do not knowingly seek information from children and will delete information collected inadvertently when identified. Health information is special category data under UK law, so readers should not send it through general contact forms. If such information is received, it is restricted, assessed and deleted when no longer needed.

12. Changes and contact

This policy was reviewed on 5 October 2026 and applies from that date. Earlier versions may be requested for a reasonable period where required for accountability. Material changes will be reflected on this page with a new review date. For questions, contact Yarrow at 14 Elmwood Drive, Birmingham, B29 4AA, United Kingdom or call 020 7946 0876.

Yarrow publishes general editorial material about nutrition, dietary choices, vitality, blood sugar awareness, healthy weight management and prostate wellbeing. The material is written for education and reading context, not as a diagnosis, treatment plan, emergency service or substitute for a consultation with an appropriately qualified professional. Individual circumstances can change how general information should be understood.

Readers should check dates, sources and the context of any article before acting on it. Food preferences, allergies, prescribed medicines, existing conditions and other factors may be relevant. If a reader has an urgent concern, they should use the appropriate NHS or emergency service rather than waiting for a reply from Yarrow.

References and links are selected in good faith, but external information can change after publication. Yarrow does not control third-party websites and is not responsible for their availability, accuracy, privacy practices or advertising. A link does not amount to an endorsement or personal recommendation.

Contact messages are reviewed as editorial correspondence, not as a clinical triage service. Do not send diagnoses, test results, medication lists or other highly sensitive details through the general contact form. Messages are normally retained for up to 24 months after closure, unless a legal or safeguarding reason requires a different period.

Questions about this notice may be sent to 14 Elmwood Drive, Birmingham, B29 4AA, United Kingdom, or by calling 020 7946 0876. Yarrow aims to acknowledge concerns within five working days. This disclaimer was reviewed on 5 October 2026 and may be amended when the scope or presentation of the editorial service changes.

The information is written for a general adult audience in the UK and may not reflect every regional service, professional standard or personal circumstance. A reference to a food, routine or research finding describes a topic for consideration rather than an instruction to change an individual plan. Readers should consider allergies, dietary requirements, prescribed medicines and advice already received from a qualified professional.

Yarrow does not assess a reader through the contact form and cannot verify facts that a person submits. A reply may clarify where an article can be found, but it should not be interpreted as individual guidance. Messages are reviewed during ordinary business hours and are not monitored as an emergency channel.

Article dates and source links help readers understand the publication context. Research can be updated, withdrawn or interpreted differently as evidence develops. Where a correction is material, Yarrow may add a notice to the relevant page and retain the correction record for up to six years for editorial accountability.

External services may have separate terms, privacy notices and accessibility characteristics. Yarrow cannot control how an external publisher stores data or changes a linked page. Readers should confirm important information with an appropriate UK source before making a personal decision.

Concerns about a factual error can be sent with the page title, quoted passage and suggested correction. We aim to acknowledge the report within five working days and review a straightforward factual issue within 20 working days. This notice was reviewed on 5 October 2026 and will be reconsidered in October 2027 or sooner if the service changes.