Advertising policy

1. Scope and responsibility

This policy applies to the Yarrow website and editorial contact service operated from 14 Elmwood Drive, Birmingham, B29 4AA, United Kingdom. It explains what information may be collected, why it is used and how readers can exercise their rights. Yarrow is an information publisher and does not provide clinical care. Questions about this policy may be sent to the postal address or raised through the contact page.

2. Information collected

Browsing normally creates technical records such as an IP address, browser type, approximate region and pages requested. If a reader contacts Yarrow, we may receive their name, email address, telephone number and the contents of their message. We do not ask readers to submit health records, diagnoses or medication details. Please avoid including sensitive information in a general enquiry.

3. Lawful basis

We use information needed to respond to an enquiry under legitimate interests or steps requested by the person contacting us. Where optional analytics cookies are enabled, processing is based on consent. We may retain records where necessary to comply with a legal obligation or establish, exercise or defend a legal claim. We do not sell personal information.

4. Retention

General contact correspondence is normally retained for 24 months after the last meaningful exchange, then securely deleted or anonymised. Technical security logs may be retained for up to 90 days. Consent records for cookies may be retained for 12 months so that a preference is respected. Longer retention is limited to accounting, legal or dispute records where a defined obligation requires it.

5. Service providers

Yarrow may use hosting, security, email delivery and analytics providers acting under written instructions. Providers receive only the information needed for their service and are expected to apply confidentiality and security controls. We may disclose information where required by UK law, a court or a competent regulator. We do not use personal data to make decisions with legal or similarly significant effects.

6. Cookies

Essential session cookies support basic site operation and normally expire when the browser session ends. The cookie-choice record named cookieChoice may remain for 12 months. If analytics are enabled, an analytics identifier may be retained for up to 13 months and is used in aggregated reporting. The cookies page explains categories, purposes and how browser settings can be used to manage them.

7. International transfers

Some technology providers may process limited information outside the UK. Where this occurs, Yarrow relies on an adequacy decision, the UK International Data Transfer Agreement, the UK Addendum to standard contractual clauses or another lawful safeguard. Readers may ask for more information about the relevant safeguard by writing to the address above. We assess providers before use and review material changes.

8. Security

Access to enquiry information is limited to people who need it for editorial administration. We use access controls, current software, encrypted connections and routine deletion. No online transmission can be guaranteed to be completely secure, so readers should not include unnecessary confidential details. Suspected incidents are assessed and reported where UK law requires notification.

9. Your rights

Subject to legal exceptions, UK residents may request access, correction, deletion, restriction, portability or objection to particular processing. Consent may be withdrawn at any time without affecting earlier lawful processing. To exercise a right, write to Yarrow at 14 Elmwood Drive, Birmingham, B29 4AA, United Kingdom, describing the request and the contact details used. We may ask for proportionate identity confirmation.

10. Complaints

We aim to resolve privacy concerns directly within 30 days where possible. If a reader remains dissatisfied, they may contact the Information Commissioner’s Office through its official UK channels. A complaint can be made without losing any other legal rights. We ask that the individual first gives Yarrow a fair opportunity to investigate the issue and explain the outcome.

11. Children and sensitive information

The site is intended for adults and general readers. We do not knowingly seek information from children and will delete information collected inadvertently when identified. Health information is special category data under UK law, so readers should not send it through general contact forms. If such information is received, it is restricted, assessed and deleted when no longer needed.

12. Changes and contact

This policy was reviewed on 5 October 2026 and applies from that date. Earlier versions may be requested for a reasonable period where required for accountability. Material changes will be reflected on this page with a new review date. For questions, contact Yarrow at 14 Elmwood Drive, Birmingham, B29 4AA, United Kingdom or call 020 7946 0876.

Yarrow may display clearly labelled advertising or other paid placements that help support the publication. Advertising is kept visually distinct from editorial material, and paid placement does not change the independence of the articles. The site does not accept advertising for restricted goods or wording that makes unsupported health, financial or personal outcome claims.

Ad technology may process limited technical information such as an IP address, device type, approximate location and page context. Where consent is required, optional advertising or measurement technology is not enabled until the reader has made a choice. Yarrow does not ask advertisers to receive the contents of private contact messages or to use sensitive health information for targeting.

Possible providers include a hosting company, a consent-management service and a measurement or advertising platform operating in the UK, EEA or another jurisdiction with appropriate transfer safeguards. Provider privacy notices explain their independent processing. Readers can manage optional cookies through the site controls and their browser, although blocking them may not remove contextual advertising.

Paid content must be labelled in a way that an ordinary reader can notice before reading it. Editorial links may be included for reference, but a commercial relationship will not be presented as independent evidence. Concerns about a placement, label or misleading wording can be reported for review and records of the review may be kept for up to six years where needed for compliance.

Contact Yarrow at 14 Elmwood Drive, Birmingham, B29 4AA, United Kingdom, or call 020 7946 0876. We aim to acknowledge advertising-policy concerns within five working days. This notice was reviewed on 5 October 2026 and may be updated when advertising partners, consent technology or UK regulatory expectations change.

Advertising decisions take account of the subject matter of the site, the likely audience and the need to keep editorial reading clear. A placement may be refused or removed where it is misleading, difficult to identify, incompatible with the publication or likely to confuse a general information page with professional guidance. Labels should remain visible on mobile and desktop layouts.

Measurement information may include an advertising identifier, page context, approximate region, device type and event time. Yarrow aims to use contextual information rather than sensitive health categories for advertising decisions. Optional technologies are controlled through the consent mechanism, and a reader can withdraw consent without losing access to ordinary editorial pages.

Processors may include an ad-serving platform, a consent provider, a hosting provider and a measurement service. Depending on configuration, a provider may process information in the UK, EEA or another country using an adequacy decision or contractual transfer safeguard. Provider-specific notices explain their processing, and Yarrow reviews active providers when this policy or the advertising configuration changes.

Advertising complaints should include the page address, date viewed, wording of the placement and a screenshot if it can be supplied without exposing private information. We aim to acknowledge a report within five working days and investigate a straightforward labelling concern within 20 working days. Records of a material complaint may be kept for up to six years for compliance and audit purposes.

This notice was reviewed on 5 October 2026. The previous review was completed on 1 April 2026 and the next scheduled review is October 2027, with an earlier review if a provider, consent setting or relevant UK advertising requirement changes.